Twenty years turning complex data into usable products for social and environmental change.
Data practitioner, product leader, behavioural change specialist, activist. Roughly in that order, but with a lot of overlap.
Senior product and commercial leader with a technical foundation in data engineering and analytics. Comfortable at the board table and in the codebase (I still build things - even more so now with Claude Code). Currently Managing Director of a climate tech business in the UK.
Strategic product leader and advocate for multi-disciplinary product development. Experienced in applying behavioural science to product and advocacy; partnerships with academics and specialists such as Behavioural Insights Team and Climate Outreach.
Two decades working on social and environmental change - climate tech, environmental and political campaigning, and third sector data. A solid grasp of how these organisations think, the constraints they face, and what good looks like.
I got my technical grounding in enterprise data consultancy, before finding my way - via my own sustainability startup - into the social impact space. I've been building data products and leading campaigns there ever since.
Built Cogo from pre-product startup to enterprise SaaS business - launching the world's first bank-integrated carbon tracker. Returned as UK Managing Director to lead the company's pivot from carbon tracking to home energy retrofit.
Third sector digital product work and freelance data strategy. Self-serve data platforms for NGOs, e.g. UNICEF (washdata.org), PNGi, and IUCN, and data strategy for Children's Commissioner, Children in Need, and Addaction.
Business intelligence, data warehousing, and large-scale enterprise delivery, e.g. leading a 30-person team to establish Ticketmaster as a data-first business.
Social, political and environmental campaigning has run in parallel to my career. Trustee and Data Lead for the 50:50 Parliament campaign and tech lead for Let Toys Be Toys. Senior operational role at Extinction Rebellion, establishing a research and data function and coordinating UK-wide operations.